Link in bio: how to bring all your links together in one

Instagram and TikTok share a well-known limitation: they only let you put one link in your profile bio. The problem is that you almost never want to send people to a single place — you have a shop, a WhatsApp for orders, a portfolio, maybe a sign-up form. Typing "link in stories" on every post is frustrating for you and for your followers.

The "only one link" problem

Every time you swap the link in bio to promote something new, you remove access to the previous one. Someone landing on your profile looking for the shop might end up on a campaign link that no longer makes sense. Constantly changing the address means nobody knows where to find what they need.

The fix: one link that brings it all together

The idea is simple: you create a single short link that points to a page holding all your important destinations. You put that link in your bio once and never touch it again. When you want to add or remove a destination, you change the content — the link in bio stays the same. Whoever clicks chooses where they want to go.

What to put in your link

• Your online shop or product catalogue.
• A direct WhatsApp button for questions and orders.
• Your other social networks.
• Your portfolio, restaurant menu or digital business card.
• The current promotion or launch, front and centre.

Tips to make your link in bio work

• Few destinations, well ordered: put the most important one at the top.
• Clear button labels — "Order on WhatsApp" says more than "Contact".
• Keep it up to date: remove what no longer matters and highlight what is happening now.
• Use a short link that is easy to dictate, so it also works off social media.

How to create yours on BIT.cv

With the BIT.cv shortener you create a short link to any destination and instantly generate the matching QR code — handy for bridging the physical and the digital. Getting started is free: create your link, put it in your Instagram or TikTok bio and track the clicks to learn what your followers look for most.